When many SEO issues are not taken into consideration when redirects are made, you may encounter situations such as wasting the crawling budget along with position losses. In this article, I have brought together the most common problems I encounter in redirect setups.
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Mar 26, 2025

When many SEO issues are not taken into consideration when redirects are made, you may encounter situations such as wasting the crawling budget along with position losses. In this article, I have brought together the most common problems I encounter in redirect setups.

Redirects are an inherent issue of the web after many situations such as the creation of new pages over time, migration processes, subdomain/subfolder changes, and CMS innovations. Redirects can be a few URLs or thousands of URLs can be subjected to these redirection processes. WordPress, Shopify, or different CMSs may also have plugins for these. 

You can see the most common problems with subheadings below:

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Do Not Always Choose 301 Redirect

The most common redirect is of course the 301 redirect, but maybe your pages need 302, 307, 308, Javascript or a different redirect code instead of this redirect code. Here you should really think about the redirect code required for URLs and adjust your redirects accordingly. If you are going to redirect with 301, you may prefer a server-side redirect.

You can use a 301 redirect if you think your URLs really need to be permanently redirected. A 302 redirect indicates that the page is temporarily redirected. In other words, you can redirect with this code in cases where you say "this page is temporarily redirected, but this redirection will end soon".

Redirecting All Pages to Home Page

Don't completely redirect all your URLs, or the majority of pages in the old URL list, to the homepage. Google's John Mueller has already pointed this out in the past, saying, "Redirecting everything to the homepage only is a really bad practice, because we lose all the signals associated with the old content."

If you take this action for pages where you rank well, you could lose traffic and prevent search engines from fully recognizing old data.

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